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Business/Investing How to Write Successful Fundraising Letters,2 Ed (repost)

Posted on 2010-03-16




Name:Business/Investing How to Write Successful Fundraising Letters,2 Ed (repost)
ASIN/ISBN:0787999083
Language:English
File size:11.3 Mb
Publish Date: 2008
ISBN: 0787999083
Pages: 336 pages
File Type: PDF
File Size: 11,3 MB
Other Info: Jossey-Bass
   Business/Investing How to Write Successful Fundraising Letters,2 Ed (repost)

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Mal Warwick, "How to Write Successful Fundraising Letters,2 Ed"

Write with confidence and reach your donors

You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.

Refreshed and Revised:

* Gain insight into current trends in the field with updated cases, samples, and examples

* Access more content for small to medium NPOs with limited budgets and resources

* Learn the latest technology with new sections on typography and lay out

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