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More Publisher: Kaplan Business

Language: English

ISBN: 0793164184

Paperback: 288 pages

Data: May 12, 2003

Format: PDF

Description: The unspoken entrepreneurial assumption is that every would-be business owner's goal is to build a Microsoft or Wal-Mart. Not so! A growing percentage of entrepreneurs are creating their own ventures with visions of freedom, independence, and control over their lives as the primary motivations. Designed for those seeking career and lifestyle flexibility rather than pursuing riches or creating powerful business organizations, How to Succeed as a Lifestyle Entrepreneur details a potent combination of philosophy, practical how-to, and inspirational success stories. These entrepreneurs create businesses around their passions and lifestyles that reflect commitments beyond the bottom line, ranging from health, creativity, or family issues to travel, making the world a better place, or serving specific populations. Creating a business as a way of achieving lifestyle goals requires doing the same things that other entrepreneurs do, while approaching it from a different perspective. For current and new business owners who dream of earning a living on their own terms, this clear, nontechnical guide:

* Answers the question, What is this lifestyle entrepreneur anyway?

* Puts market research, business planning, competitive analysis, legal structure, and financial issues into context.

* Explains how to be analytical, find a niche, and manage the money. This is the one guide that shows how to use the powerful tools of business management to create a business that supports a lifestyle-without having it run the life!

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