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How to Sell Yourself:

Winning Techniques for Selling Yourself...Your Ideas...Your Message

Editorial Reviews

Book Description

How many people do you know who have a knack for connecting with others? Very few of us are born with it. The rest of us need to learn it. This book explains in clear, simple, easy-to-understand, common sense terms the skills you need to develop to get your message across in any speaking situation.

The secret of winning communication is "likeability". Some people call it warmth. Some call it charm or charisma. Whatever name you give it, likeability can be learned. If you know how to use it to communicate effectively, it will improve your chances for success in every aspect of your life.

Arch Lustberg, an acclaimed speaker, teacher and coach has filled this book with practical skills. He demonstrates how you can sell yourself, your ideas and your organization. This book is about how to use your mind, your face, your body, and your voice to win, because in the end likeability wins.

Book Info

Explains in clear, simple, easy to understand, common sense terms the skills you need to get your message across in any speaking situation. This book will improve your chances for success.

Quote: Reviewer: mhk05 (Berkeley, CA)

Arch gives much detailed advice on clever techniques in delivering your message by selling yourself and dealing with people (especially difficult ones). I bought the book to prepare for a int'l pageant interview, but the book offers much more than that (most people probably bought this book for more business reasons; just goes to show how versatile the information from this book is). I especially liked the part where he teaches you how to deal with the media and their relentless questioning. Other areas he focuses on are job interviews, sales, presentations in the classroom or in front of a large audience, giving testimony, leading meetings, and making negotiations. He demonstrates specific steps to help you become more likeable, appear more competent and confident, and convincing your audience of your message. These are things you can't learn from college or socialization. Overall a very smart book and an easy read filled with goodies! I recommend this book to anyone who wants to become a polished communicator.

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Rating:
2.5 out of 5 by Book123