Business How to Profit From the New Science of Irrationality (B0007XH6OS)

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Everyone from journalists to market pros are turning to behavioral finance

to explain, analyze, and predict market direction. In contrast to old-school

assumptions of cool-headed rationality, the new behavioral school

embraces hot-blooded human irrationality as a core feature of both

individuals and financial markets. The 2002 Nobel Prize in Economics was

awarded to scholars of this new scientific approach to irrationality. In Mean

Markets and Lizard Brains, Terry Burnham, an economist who has a proven

ability to translate complex topics into everyday language, reveals the

biological causes of irrationality. The human brain contains ancient

structures that exert powerful and often unconscious influences on

behavior. This "lizard brain" may have helped our ancestors eat and

reproduce, but it wreaks havoc with our finances. Going far beyond

cataloguing our financial foibles, Dr. Burnham applies this novel approach

to all of today's most important financial topics: the stock market, the

economy, real estate, bonds, mortgages, inflation, and savings. This broad

and scholarly investigation provides an in-depth look at why manias,

panics, and crashes happen, and why people are built to want to buy at

irrationally high prices and sell at irrationally low prices. Most importantly,

by incorporating the new science of irrationality, readers can position

themselves to profit from financial markets that often seem downright

mean. Mean Markets and Lizard Brains skillfully identifies the craziness that

is part of human nature, helps us see it in ourselves, and then shows us

how to profit from a world that doesn't always make sense.

Book Info:

Published in 2005

ISBN B0007XH6OS Size 2.14MB

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	Business/Investing Mean Markets and Lizard Brains: How to Profit from the New Science of Irrationality Mean Markets and Lizard BrainsWiley \| 2005-02-08 \| ISBN: 0471602450 \| 320 pages \| PDF \| 1 MBThe human brain contains ancient structures that exert powerful and often unconscious influences on behavior. This "lizard brain" may have helped ou ...
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