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Business/Investing Business Analysis Techniques: 72 Essential Tools for Success
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Business/Investing Economic Development, 4th Edition (Repost)
Business/Investing Positioning: The Battle for Your Mind, 20th Anniversary Edition
Business/Investing Preventing Workplace Theft: They're Stealing from You
Business/Investing Be Your Own Coach: Your Pathway to Possibility
Business/Investing Conferences and Conventions, Second Edition: A global industry (Events Management) (repost)
Business/Investing Management, 6th Edition
Business/Investing Mobile Service Innovation and Business Models (Repost)
Business/Investing Reconfiguring Knowledge Production: Changing Authority Relationships in the Sciences and their Consequences
Business/Investing Accepted! 50 Successful College Admission Essays, 3 Edition (Repost)
Business/Investing Current Issues in Islamic Banking and Finance: Resilience and Stability in the Present System
Business/Investing Power of An Hour (Repost)
Business/Investing Boards That Deliver (Repost)
Business/Investing Jrgen R. Grote, Achim Lang, Volker Schneider - Organized Business Interests in Changing Environments
Business/Investing Green Business - das Milliardengeschäft: Nach den Dot-coms kommen jetzt die Dot-greens (repost)
Business/Investing Forex Shockwave Analysis (repost)
Business/Investing IPO and Equity Offerings (Securities Institute Global Capital Markets) (Repost)
Business/Investing Careers for Self-Starters & Other Entrepreneurial Types
Business/Investing David Mercer "Building Online Stores with osCommerce: Professional Edition" (repost)
Business/Investing An Annotated Timeline of Operations Research: An Informal History (Repost)
Business/Investing Economic Development, 4th Edition (Repost)
Business/Investing Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Business/Investing Hijacking Sustainability
Posted on 2010-03-16
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More Adrian Parr, "Hijacking Sustainability" The idea of "sustainability" has gone mainstream. Thanks to Prius-driving movie stars, it's even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened: how the goals of an environmental movement came to be mediated by corporate interests, government, and the military. Parr argues that the more popular sustainable development becomes, the more commodified it becomes; the more mainstream culture embraces the sustainability movement's concern over global warming and poverty, the more "sustainability culture" advances the profit-maximizing values of corporate capitalism. And the more issues of sustainability are aligned with those of national security, the more military values are conflated with the goals of sustainable development. Parr looks closely at five examples of the hijacking of sustainability: corporate image-greening by such companies as British Petroleum (BP) and Wal-Mart; Hollywood activism by Leonardo DiCaprio and other movie industry figures; the autonomy of communal ecovillages vs. the military-like security of gated communities; the greening of the White House (and its de-greening: Ronald Reagan famously removed solar panels installed by Jimmy Carter); and the incongruous efforts to achieve a "sustainable" army. Parr then examines key challenges to sustainability— waste disposal, disaster relief and environmental refugees, slum development, and poverty. Sustainability, Parr says, has captured our imagination at a time when we are discouraged and demoralized by a failed war and general governmental incompetence; it offers an alternative narrative of the collective good—an idea now compromised and endangered by corporate, military, and government interests. Enjoy this great book! Brought to you by SMIRK Also, check out my latest reuploads. Maybe you'll find something of your interest you might have missed: 1. The Gene Illusion: Genetic Research In Psychiatry And Psychology Under The Microscope 2. Handbook of Offshore Engineering 3. Networking For Dummies 4. Download Link (XML For Dummies) 5. Download Link (SQL for Dummies) 6. Wiley Guide to Chemical Incompatibilities 7. Google Docs 4 Everyone 8. The Mathematics of Geometrical and Physical Optics 9. Advanced Engineering Mathematics 10. Trend Trading: Timing Market Tides
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