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Harvard Business School Press - Blue Ocean Strategy
Posted on 2010-04-15
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More Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future. W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renee Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management.
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Related Articles
 | Economics/Finances Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantRS | 1.2 M Rar | No Pass | PDF: 256 pages | Publisher: Harvard Business School Press (February 3, 2005) | Language: English | ISBN-10: 1591396190 | I ... |
| Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Repost) Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantPublisher: Harvard Business School Press (February 3, 2005) | Language: English | ISBN: 1591396190RS | No Pass | PDF: 256 pages | 1.2 Mb RarKim and M ... |
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 | Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Author: Renee Mauborgne, W. Chan KimPublisher: Your Coach Digital (2006)Binding: Audio CD, pagespricer: $29.98ISBN-10: 1596590688editorialreviewsWritten by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everyt ... |
| Blue Ocean Strategy Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, " ... |
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