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Blue Ocean Strategy
Posted on 2010-04-14
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Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth."
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| Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Repost) Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantPublisher: Harvard Business School Press (February 3, 2005) | Language: English | ISBN: 1591396190RS | No Pass | PDF: 256 pages | 1.2 Mb RarKim and M ... |
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