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"Global Sport Sponsorship (Sport Commerce and Culture)"

Estimated to have an annual worth of $24.8 billion dollars, the global sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. This text provides a comprehensive, multi-disciplinary analysis of this relationship. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; the utilization of sponsorship in the construction of global alliances; and more.

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	Sport and Corporate Nationalisms (Sport Commerce and Culture) Michael L. Silk, David L. Andrews, C. L. Cole, "Sport and Corporate Nationalisms"Publisher: Berg Publishers \| 2005-03-02 \| ISBN 1859737943 \| PDF \| 256 pages \| 1.9 MBThe world of sport is saturated with the signs and images of multinational ...
	Cultures & Languages Post-Olympism?: Questioning Sport in the Twenty-First Century (Global Sport Cultures) John Bale, Mette Krogh Christensen, "Post-Olympism?: Questioning Sport in the Twenty-First Century"Publisher: Berg Publishers \| 2004-07-02 \| ISBN 1859737145 \| PDF \| 256 pages \| 1.0 MBThe Olympic Games symbolize global cooperation, internati ...
	Sport and International Development (Global Culture and Sport) Sport and International Development (Global Culture and Sport)Palgrave Macmillan \| 2009-01-15 \| ISBN: 0230542565 \| 288 pages \| PDF \| 1.5 MBInvestigating the capacity of sport to act both as a conduit for traditional development assistance a ...
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