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Business/Investing Global Call Centers: Achieving Outstanding Customer Service Across Cultures and Time Zones

Posted on 2010-03-16




Name:Business/Investing Global Call Centers: Achieving Outstanding Customer Service Across Cultures and Time Zones
ASIN/ISBN:1904838030
Language:English
File size:1 Mb
Publisher: Nicholas Brealey Publishing
Publish Date: 2004-12
ISBN: 1904838030
Pages: 206 pages
File Type: PDF
File Size: 1 MB
   Business/Investing Global Call Centers: Achieving Outstanding Customer Service Across Cultures and Time Zones



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Erik Granered "Global Call Centers: Achieving Outstanding Customer Service Across Cultures and Time Zones"

Companies around the world have joined the global services revolution. The financial benefits of outsourcing customer service call centers are well known. Brilliant technology makes the transition seamless. And yet, missing a single key ingredient, outsourcing is unlikely to succeed. That missing element is culture. Global Call Centers is the first book of its kind, guiding businesses to outstanding customer service by addressing fundamental cultural factors. Erik Granered, a pioneer in cross-cultural call left training programs, shows how customer expectations vary around the world and how those expectations are magnified over the telephone, where other communication cues are lost. Through compelling, often amusing, and very human examples as well as practical training tips, managers and agents alike can achieve much-needed cultural literacy—and, in turn, provide outstanding customer service worldwide.

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