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Business/Investing Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

Posted on 2010-03-15




Name:Business/Investing Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules
ASIN/ISBN:0470276878
Language:English
File size:1.1 Mb
Publish Date: 2008-05-23
ISBN: 0470276878
Pages: 256 pages
File Type: PDF
File Size: 1,1 MB
Other Info: Jossey-Bass
   Business/Investing Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules



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Constantinos C. Markides "Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules"

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business modelthe real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

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