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Business/Investing From Local Champions To Global Masters: A Strategic Perspective on Managing Internationalization

Posted on 2010-03-15




Name:Business/Investing From Local Champions To Global Masters: A Strategic Perspective on Managing Internationalization
ASIN/ISBN:0333947304
Language:English
File size:1.74 Mb
Publisher: Palgrave Macmillan
Publish Date: 2001-12-07
ISBN: 0333947304
File Type: PDF
Pages: 226 pages
File Size: 1.74 MB
   Business/Investing From Local Champions To Global Masters: A Strategic Perspective on Managing Internationalization



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Paul Verdin, Nick Van Heck, "From Local Champions To Global Masters: A Strategic Perspective on Managing Internationalization "

Globalization. What exactly does it mean for ordinary citizens? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies, the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.

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