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From Assets to Profits: Competing for IP Value
Posted on 2010-04-12
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More Bruce Berman ¡° & Return" Industry-leading managers and investors show how to incorporate the best intellectual property rights into the latest business models The information age is opening new doors. Intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers, executives, and investors must understand the fundamentals of IP to be in a position to make informed business decisions. Edited by industry expert Bruce Berman and with contributions from the top names in IP management, investment, and consulting, From Assets to Profits provides a detailed look at how intellectual property assets work and what professionals need to know about them to succeed in today's competitive business environment. From Assets to Profits, explores how recent developments are forcing businesses to reexamine their approach to innovation and performance, and explains how to recognize IP assets and deploy them for the best return. Bruce Berman is CEO of Brody Berman Associates, Inc. in New York, the leading communications and consulting firm for intellectual property managers, owners, and investors. He is the editor of the Wiley anthologies Making Innovation Pay (978-0-471-73337-9) and From Ideas to Assets (978-0-471-40068-4). He is on the editorial board of Patent Strategy & Management and writes a regular column for IAM magazine "IP Investor." "
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