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Business/Investing Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy (Repost)

Posted on 2010-03-16




Name:Business/Investing Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy (Repost)
ASIN/ISBN:0814472222
Language:English
File size:4.2 Mb
ISBN: 0814472222
Publish Date: 2003
File Type: PDF
Pages: 448 pages
File Size: 4.2 MB
Other Info: AMACOM
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Andrew J. Sherman, «Franchising & Licensing»

& 8220; It is hard to believe that nearly 15 years have passed since the publication of the first edition of Franchising & Licensing in 1991. The impact of technology and globalization has had a permanent effect on the dynamics of the franchise relationship. When the manuscript was being written for the first edition in the late 1980s, I could not have envisioned the many changes in the evolution of today’s franchise relationships that can be managed or the diversity in the number of industries and companies that would pursue franchising

as their primary growth strategy. It has been an honor to work with companies launching franchising programs in dozens of different industries and at various stages of growth, ranging from start-up to Fortune 500 companies. & 8221;

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Franchising and Licensing Two Powerful Ways to Grow Your Business in Any Economy

Franchising and Licensing Two Powerful Ways to Grow Your Business in Any Economy

Franchising and Licensing Two Powerful Ways to Grow Your Business in Any Economy

Franchising and Licensing Two Powerful Ways to Grow Your Business in Any Economy

Business/Investing Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

Business/Investing Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy

Business/Investing Franchising and Licensing Two Powerful Ways to Grow Your Business in Any Economy

Business/Investing Franchising and Licensing Two Powerful Ways to Grow Your Business in Any Economy

For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is ...

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