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Business Understanding Brands

Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand manageme ...

Economics/Finances Brands and Branding

Economist "Brands and Branding"Economist Books | 2003-11-27 | ISBN: 186197664X | 256 pages | PDF | 1,2 MBWritten by 17 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands ...

The Business of Brands

Author: David Muir, Jon MillerPublisher: Wiley (2004)Binding: Hardcover, 286 pagespricer: $60.00ISBN-10: 0470862599editorialreviewsThis is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountabil ...

Science and Football V: The Proceedings of the 5th World Congress on Science and Football

Author: Thomas ReillyPublisher: Routledge (2005)Binding: Hardcover, 634 pagespricer: $200.00ISBN-10: 0415333377editorialreviewsThe book is an edited collection of papers presented at the 5th World Congress on Science and Football.checked

Teachers and Football: Schoolboy Association Football in England, 1885-1915 (Woburn Education)

Author: Colm KerriganPublisher: RoutledgeFalmer (2005)Binding: Paperback, 216 pagespricer: $51.95ISBN-10: 0713040637editorialreviewsThe 1870 Education Act that opened up elementary education for all children contained no provision for outdo ...

Football on Trial: Spectator Violence and Development in the Football World

Author: Eric DunningPublisher: Routledge (1990)Binding: Paperback, 240 pagespricer: $53.95ISBN-10: 0415050235editorialreviewsInternational football fixtures, such as the World Cup finals in Italy in 1990, draw together not only rival teams ...