Business/Investing Financial Services Marketing: An international guide to principles and practice (0750669977)

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Christine Ennew, Nigel Waite “Financial Services Marketing: An international guide to principles and practice"

Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features:

* Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US.

* Comprehensive coverage, focusing on both B2B and B2C marketing.

* Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility.

Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.

* Comprehensive coverage of the fundamentals of: financial services strategy, customer acquisition, and customer development

* Strong international dimension: Asian-Pacific, European and US examples

* Draws on both academic theory and practitioner experience, ensuring a blend of academic rigour and insight from practice

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	Economics/Finances The Handbook of International Trade: A Guide to the Principles and Practice of Export Jim Sherlock, Jonathan Reuvid "The Handbook of International Trade: A Guide to the Principles and Practice of Export" GMB Publishing \| 2004-02-01 \| ISBN: 0749441445 \| 440 pages \| PDF \| 2,2 MB The Handbook of International Trade provide ...
	Economics/Finances NASD Arbitration Solution: Five Black Belt Principles to Protect and Grow Your Financial Services Practice Thomas J. Hine, John K. Brubaker “NASD Arbitration Solution: Five Black Belt Principles to Protect and Grow Your Financial Services Practice" Wiley \| 2007-06-15 \| ISBN: 0470126329 \| 336 pages \| PDF \| 1,55 MB The right brain guide to NAS ...
	Economics/Finances The Professional's Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches Jay Nagdeman, "The Professional's Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches"Wiley \| 2009-04-27 \| ISBN: 0470410795 \| 288 pages \| PDF \| 1,3 MBThe Professional's Guide to Financial Service ...
	Business/Investing The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results Author: Evelyn Ehrlich and Duke FanelliPublisher: Bloomberg PressPublish Date: (September 22, 2004)ISBN: 1576601560Pages: 288The financial industry is under constant pressure to improve profits, attract and retain high-value clients, and ma ...
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	The Handbook of International Trade: A Guide to the Principles and Practice of Export (Global Market Briefings) Author: Publisher: GMB Publishing (2008)Binding: Paperback, 402 pagespricer: $70.00ISBN-10: 1846730341editorialreviewsThe Handbook of International Trade is both a "textbook" for students and a handbook for practitioners. The book provides ...

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