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Business/Investing Exploring Corporate Strategy (8th Edition)

Posted on 2010-09-25




Name:Business/Investing Exploring Corporate Strategy (8th Edition)
ASIN/ISBN:0273711911
Author:Gerry Johnson, Kevan Scholes, Richard Whittington
Publisher:Prentice Hall
Publish Date:January 21, 2008
Language:English
Pages:664
   Business/Investing Exploring Corporate Strategy (8th Edition)

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  • Paperback: 664 pages
  • Publisher: Prentice Hall; 8 edition (January 21, 2008)
  • Language: English
  • ISBN-10: 0273711911
  • ISBN-13: 978-0273711919
Are small firms more innovative than large organisations? What impact do culture and history have on strategy? What does a strategist actually do? Explore key and contemporary questions such as these as well as all the fundamental concepts and tools of strategy, plus: · Get the latest developments in this fast-moving field: brand new chapters on innovation and entrepreneurship, international strategy and the practice of strategy keep you at the cutting edge · Read the most recent and intriguing strategy ‘stories’: case studies on familiar and headline-grabbing organisations, such as eBay, Skype, Virgin and many more · Develop your critical thinking skills, using key debates and critical commentaries throughout the text Succeed in your studies, enhance your understanding and improve your grade. Use the unique access card provided with all new copies of this book to log on to www.pearsoned.co.uk/ecs and: · Reinforce key concepts using audio downloads, animated models and quick tests · Track your progress with self-assessment questions and a personal gradebook · Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy
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