Essential Law for Marketers (Chartered Institute of Marketing) (0750655003)

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Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.

Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives.

Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job:

* 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context

* 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site

* 'Insight' offers background information, providing a broader practical or commercial context for a legal topic

* 'Checklist' at end of each chapter itemises the key issues to bear in mind

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	Business/Investing Essential Law for Marketers Ardi Kolah, "Essential Law for Marketers"Publisher: Butterworth-Heinemann \| 2002 \| ISBN 0750655003 \| PDF \| 352 pages \| 10.39 MBI have known Ardi Kolah since he was an outstanding post graduate law student here at University College London. ...
	Economics/Finances Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works Dick Martin, "Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works" AMACOM \| 2009 \| ISBN: 0814409431 \| 288 pages \| PDF \| 1 MB All the rules of marketing are up for grabs. Markets are fragmenting and globalizing ...
	Business/Investing Essential Law for Marketers (repost) Ardi Kolah, "Essential Law for Marketers" Butterworth-Heinemann \| 2002 \| ISBN: 0750655003 \| 352 pages \| PDF \| 10,4 MB 'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketi ...
	Technical Marketing Research for Managers, Third Edition (Chartered Institute of Marketing) Author: Sunny Crouch, Matthew HousdenPublisher: Butterworth-HeinemannISBN: 0750654538Introducing market research, Getting started, Marketing research begins at home, 'Off the peg' research, 'Made to measure' research, How are the data colle ...
	Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing) Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing) ebook for free download. The purpose of Marketing Research for Managers is to enable managers to become more informed rese ...
	Key Customers: How to Manage Them Profitably (Chartered Institute of Marketing) Key Customers: How to Manage Them Profitably (Chartered Institute of Marketing) By Malcom H. B. McDonald, Beth Rogers, Diana WoodburnPublisher: Butterworth-Heinemann 2000-07-01 \| 344 Pages \| ISBN: 0750646152 \| PDF \| 9.3 MBDeveloping succ ...

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	Business/Investing Essential Law for Marketers Ardi Kolah, "Essential Law for Marketers"Publisher: Butterworth-Heinemann \| 2002 \| ISBN 0750655003 \| PDF \| 352 pages \| 10.39 MBI have known Ardi Kolah since he was an outstanding post graduate law student here at University College London. ...
	Economics/Finances Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works Dick Martin, "Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works" AMACOM \| 2009 \| ISBN: 0814409431 \| 288 pages \| PDF \| 1 MB All the rules of marketing are up for grabs. Markets are fragmenting and globalizing ...
	Business/Investing Essential Law for Marketers (repost) Ardi Kolah, "Essential Law for Marketers" Butterworth-Heinemann \| 2002 \| ISBN: 0750655003 \| 352 pages \| PDF \| 10,4 MB 'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketi ...
	Technical Marketing Research for Managers, Third Edition (Chartered Institute of Marketing) Author: Sunny Crouch, Matthew HousdenPublisher: Butterworth-HeinemannISBN: 0750654538Introducing market research, Getting started, Marketing research begins at home, 'Off the peg' research, 'Made to measure' research, How are the data colle ...
	Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing) Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing) ebook for free download. The purpose of Marketing Research for Managers is to enable managers to become more informed rese ...
	Key Customers: How to Manage Them Profitably (Chartered Institute of Marketing) Key Customers: How to Manage Them Profitably (Chartered Institute of Marketing) By Malcom H. B. McDonald, Beth Rogers, Diana WoodburnPublisher: Butterworth-Heinemann 2000-07-01 \| 344 Pages \| ISBN: 0750646152 \| PDF \| 9.3 MBDeveloping succ ...

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