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eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials)
Posted on 2010-04-16
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Author: Dave Chaffey, Paul Smith
Publisher: Butterworth-Heinemann (2008) Binding: Paperback, 528 pages pricer: $43.95 ISBN-10: 0750689455 editorialreviews eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing experts, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation. * The best selling practitioner eMarketing book arrives in its third edition - totally revised and enhanced with new features, contemporary examples and up-to-date theory * Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews * This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion
Rating:
2.5 out of 5 by Book123 |
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