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Dave Chaffey, Paul Smith, "eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials)"

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.

A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing experts, the book shows you how to:

* Draw up an outline e-marketing plan

* Evaluate and apply e-marketing principles and models

* Integrate online and offline communications

* Implement customer-driven e-marketing

* Reduce costly trial and error

* Measure and enhance your e-marketing

* Drive your e-business forward

Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.

* The best selling practitioner eMarketing book arrives in its third edition - totally revised and enhanced with new features, contemporary examples and up-to-date theory

* Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews

* This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion

Enjoy this great book! Brought to you by SMIRK

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