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Business/Investing E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience

Posted on 2010-03-15




Name:Business/Investing E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience
ASIN/ISBN:0415258340
Language:English
File size:1.3 Mb
Publish Date: 2002-12-05
ISBN: 0415258340
Pages: 128 pages
File Type: PDF
File Size: 1,3 MB
Other Info: CRC
   Business/Investing E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience

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David Travis “E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience"

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola. This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

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