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Encyclopedias The Subtle Body: An Encyclopedia of Your Energetic Anatomy
Nonfiction Advanced Fluid Dynamics by Hyoung Woo Oh
Nonfiction Consolation of Philosophy by Boethius
Nonfiction Overview of Bohmian Mechanics
Nonfiction Digital Systems Design by Ramaswamy Palaniappan
Nonfiction Modern Geography by Marion I. Newbigin
Encyclopedias Encyclopedia of Microfluidics and Nanofluidics [Repost]
Encyclopedias Encyclopedia of Complexity and Systems Science [Repost]
Encyclopedias The Encyclopedia of Applied Animal Behaviour and Welfare
Encyclopedias Space - A Visual Encyclopedia
Abnormal Psychology - An Integrative Approach, 6th Edition
Advanced Social Psychology - The State of the Science
Nonfiction Lectures on Stochastic Control and Nonlinear Filtering
Nonfiction Physics by Cope, Smith, Tower, Turton
Encyclopedias Encyclopedia of Knowledge Management, Second Edition
Encyclopedias Encyclopedia of India (4 Volume Set) [Repost]
Encyclopedias The MMA Encyclopedia (repost)
Nonfiction An Introduction to Nonlinearity in Control Systems
Encyclopedias Skew Fields - Theory of General Division Rings (Encyclopedia of Mathematics and its Applications) by P. M. Cohn
Encyclopedias Books and Beyond - The Greenwood Encyclopedia of New American Reading
Nonfiction Advanced Fluid Dynamics by Hyoung Woo Oh
Nonfiction Consolation of Philosophy by Boethius
Nonfiction Overview of Bohmian Mechanics
Nonfiction Digital Systems Design by Ramaswamy Palaniappan
Nonfiction Modern Geography by Marion I. Newbigin
Encyclopedias Encyclopedia of Microfluidics and Nanofluidics [Repost]
Encyclopedias Encyclopedia of Complexity and Systems Science [Repost]
Encyclopedias The Encyclopedia of Applied Animal Behaviour and Welfare
Encyclopedias Space - A Visual Encyclopedia
Abnormal Psychology - An Integrative Approach, 6th Edition
Advanced Social Psychology - The State of the Science
Nonfiction Lectures on Stochastic Control and Nonlinear Filtering
Nonfiction Physics by Cope, Smith, Tower, Turton
Encyclopedias Encyclopedia of Knowledge Management, Second Edition
Encyclopedias Encyclopedia of India (4 Volume Set) [Repost]
Encyclopedias The MMA Encyclopedia (repost)
Nonfiction An Introduction to Nonlinearity in Control Systems
Encyclopedias Skew Fields - Theory of General Division Rings (Encyclopedia of Mathematics and its Applications) by P. M. Cohn
Encyclopedias Books and Beyond - The Greenwood Encyclopedia of New American Reading
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Nonfiction Different: Escaping the Competitive Herd
Posted on 2010-10-19
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Why trying to be the best … competing like crazy … makes you mediocre
Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.” These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.” Different shows how to succeed in a world where conformity reigns…but exceptions rule.
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2.5 out of 5 by Book123 |
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