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Strategy As Action: Competitive Dynamics and Competitive Advantage (Strategic Management Series (Oxford University Press).)
Posted on 2010-04-15
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Author: Hun Lee, Curtis M. Grimm, Ken G. Smith
Publisher: Oxford University Press, USA (2005) Binding: Hardcover, 288 pages pricer: $45.00 ISBN-10: 0195161440 editorialreviews Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions. checked checked failed checked no
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