Book123

Technical Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Author: Matt HaigPublisher: Kogan Page LtdPublish Date: May, 2003ISBN: 0749439270

Business/Investing How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management (If You're So Brilliant...)

Peter Cheverton, "If You're So Brilliant...How Come your Brand isn't Working Hard Enough?: The Essential Guide to Brand Management" Kogan Page Business Books (August 2002) | ISBN:0749437286 | 180 pages | PDF | 1,5 Mb MIRROR : ...

Business/Investing Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Mary Jo Hatch, Majken Schultz,

Business/Investing Brand New Justice: The Upside of Global Branding

Simon Anholt, "Brand New Justice: The Upside of Global Branding"Publisher: Butterworth-Heinemann | 2003-02 | ISBN 0750656999 | PDF | 179 pages | 4.33 MBRecently vilified as the prime dynamic driving home the breach between poor and rich nat ...

Business/Investing Integrated Branding : Becoming Brand-Driven Through Companywide Action

F. Joseph LePla, Lynn M. Parker, "Integrated Branding : Becoming Brand-Driven Through Companywide Action"Publisher: Quorum Books | 1999 | ISBN 1567202381 | PDF | 320 pages | 1.33 MBTo get the full benefit of branding, companies must actuall ...

Business/Investing Pharmaceuticals-where's the Brand Logic?: Branding Lessons and Strategy

Giles D. Moss, "Pharmaceuticals-where's the Brand Logic?: Branding Lessons and Strategy" Informa Healthcare | 2007 | ISBN: 0789032589, 0789032597 | 248 pages | PDF | 10,8 MB Insights and analysis that challenge current thought on consu ...