Business/Investing David Arnold - The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize (013047066X)

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David Arnold - The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize

Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each passing year. In The Mirage of Global Markets, David Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards "segments of one." Next, he offers you a comprehensive new blueprint for maximizing profitability in a world of local markets. You will discover why international marketing has become radically different from conventional marketing, and you will learn how to cost-effectively localize all the decisions that matter most: decisions about market entry, product mix, distribution, promotion, communication, strategy and more. Simply put, The Mirage of Global Markets shows how to globally manage the intensely local marketing programs that are now utterly crucial to your success.

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	Encyclopedias Valuation of Companies in Emerging Markets Valuation of Companies in Emerging Markets Publisher: Wiley \| Pages: 432 \| 2002-08-15 \| ISBN 0471220787 \| PDF \| 10 MBA comprehensive guide focusing on the valuation issues for emerging marketsValuation of Companies in Emerging Eco ...
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