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Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA (Contributions to Management Science) by David L. Cahill (Author)

Challenged by increasing competition and globalization, third party logistics service providers (3PLs) can become more successful by focusing on customer loyalty. Within long-term customer relationships, 3PLs can offer more advanced logistics services, mitigate the risk of substitution, realize higher profit margins, and avoid new customer acquisition costs. In order to effectively manage customer loyalty, 3PLs need to be aware of the factors that influence loyalty. In addition, they have to understand the effects of different relationship conditions and cultural background on loyalty formation. These issues are addressed in the present book. First, a model of customer loyalty and its determinants is developed, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. Effects of different relational factors on the customer loyalty model are identified and cultural differences between Germany and the USA are revealed.

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	Business/Investing Harvey Thompson - Who Stole My Customer? Winning Strategies for Creating and Sustaining Customer Loyalty Harvey Thompson - Who Stole My Customer? Winning Strategies for Creating and Sustaining Customer LoyaltyFT Press \| 2004 \| ISBN: 0131453564 \| Pages: 224 \| PDF \| 1.09 MBMany businesses find themselves asking: "Who's stealing my customers? Why ...

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	Technical The Customer Loyalty Solution : What Works (and What Doesn%27t) in Customer Loya Author: Arthur Middleton HughesPublisher: McGraw-Hill TradePublish Date: 20 February, 2003ISBN: 0071363661
	Business Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty by Tom Osenton Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty by Tom Osenton (Author)Publisher: Financial Times Prentice Hall; 1st edition (January 31, 2002) \| ISBN-10: 0130671673 \| PDF \| 2 Mb \| 320 pagesCu ...
	Business The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty ProgramsMcGraw-Hill; 1 edition \| ISBN: 0071363661 \| 336 pages \| February 20, 2003 \| PDF \| 2 MbDatabase marketing is today's most powerful tool for designing c ...
	Business Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA (Contributions to Management Science) by David L. Cahill (Author)Publisher: Physica-Verlag Heidelberg; 1 edition (November 10, 2006) \| IS ...
	Study Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty by T pic info:2007-05-16/0130671673_origCustomer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty by Tom Osenton (Author)Publisher: Financial Times Prentice Hall; 1st edition (January 31, 2002) \| ISBN-10: 01 ...
	Business/Investing Harvey Thompson - Who Stole My Customer? Winning Strategies for Creating and Sustaining Customer Loyalty Harvey Thompson - Who Stole My Customer? Winning Strategies for Creating and Sustaining Customer LoyaltyFT Press \| 2004 \| ISBN: 0131453564 \| Pages: 224 \| PDF \| 1.09 MBMany businesses find themselves asking: "Who's stealing my customers? Why ...

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