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Business/Investing Customer Connections: New Strategies for Growth [Illustrated] .

Posted on 2010-03-16




Name:Business/Investing Customer Connections: New Strategies for Growth [Illustrated] .
ASIN/ISBN:0875847994
Language:English
File size:1.59 Mb
Publisher: Harvard Business School Press
ISBN: 0875847994
Publish Date: edition 1997
File Type: CHM
Pages: 267 pages
File Size: 1,59 mb
   Business/Investing Customer Connections: New Strategies for Growth [Illustrated] .

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Customer Connections: New Strategies for Growth [Illustrated] .

With this book, managers have a new strategic framework for making explicit connections between what they know about their customers and how they can leverage that information to create value. The authors reveal a comprehensive system that places customer relationships at the left of your business and shows you how to use this system to discover and tap new sources of value to improve your firm's profitability and growth.

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