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Cultural Intelligence

Imagine a guidebook that helps you navigate the uncharted lands of strange cultures or, at least, cultures that seem strange to you. Author Brooks Peterson is less concerned with social advice than he is with explaining how to manage broad cultural differences and avoid cultural egocentrism. While he soundly reviews measures of cultural differences, such as cultural scales, he avoids delving into complex, abstract theories with little practical application. His clearly written book treats all cultures objectively, covering broad tendencies without venturing into cultural generalities. He alerts you to the nuances of other cultures and your own.

Packed with dozens of engaging stories, case examples and humorous contemporary cartoons, Cultural Intelligence is the perfect antidote for overcoming cross-cultural differences, improving workplace communication, building solid business relationships and adding to your organization’s bottom line. Using a set of twenty business-oriented dimensions, Dr. Peterson helps you examine your own cultural style and determine that of others in six vital areas: management, strategy, planning, personnel, communication and reasoning. The crowning piece is a powerful set of Peterson key action steps for increasing your own cultural intelligence. Brooks Peterson founded Across Cultures, Inc. in 1997 and is an experienced cross-cultural trainer and consultant. American Express, Intel, Volvo, Microsoft and others have used his Peterson Cultural Style Indicator™.

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