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Audiobooks & Video Training Crossing the Chasm (Geoffrey A. Moore)
Posted on 2010-09-30
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More Crossing the Chasm (Geoffrey A. Moore) Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry. Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow left into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a "whole product model." Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market. Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone.
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Related Articles
 | Business/Investing Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Geoffrey A. Moore“Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers" HarperBusiness | 1999-07 | ISBN: 0066620023 | 256 pages | PDF | 1,4 Mb |
 | Business/Investing The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado Paul Wiefels “The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado" Collins | 2002-08-15 | ISBN: 0066620554 | 352 pages | PDF | 1,6 Mb |
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| The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies Author: Paul WiefelsPublisher: Collins Business (2002)Binding: Paperback, 352 pagespricer: $24.95ISBN-10: 0066620554editorialreviewsFans of Geoffrey Moore's Crossing the Chasm and Inside the Tornado will certainly be attracted to The Chasm ... |
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