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Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books)
Posted on 2010-04-15
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Author: Craig M. Vogel, Jonathan Cagan
Publisher: FT Press (2001) Binding: Hardcover, 336 pages pricer: $31.99 ISBN-10: 0139696946 editorialreviews Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles. checked checked checked
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Related Articles
 | Business/Investing Creating Breakthrough Products: Innovation from Product Planning to Program Approval Creating Breakthrough ProductsFT Press | 2001-11-01 | ISBN: 0139696946 | 336 pages | PDF | 4,9 MBCagan and Vogel make a substantial contribution to the field of Industrial Design with "Creating Breakthrough Products." This book admirably st ... |
| Business/Investing Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Repost) Jonathan Cagan, Craig M. Vogel - Creating Breakthrough Products: Innovation from Product Planning to Program ApprovalFT Press | 2001 | ISBN: 0139696946 | Pages: 336 | PDF | 4.90 MBTransforms innovation from serendipity to science, giving yo ... |
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