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Business/Investing Corporate Communications for Executives (Suny Series, Human Communication Processes)

Posted on 2010-03-16




Name:Business/Investing Corporate Communications for Executives (Suny Series, Human Communication Processes)
ASIN/ISBN:0791437620
Language:English
File size:1 Mb
Publisher: State University of New York Press
ISBN: 0791437620
Publish Date: edition 1998
File Type: CHM
Pages: 339 pages
File Size: 1 mb
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Corporate Communications for Executives (Suny Series, Human Communication Processes)

Preface

During the last decade, companies expanded, restructured, downsized, left-sized, merged, and divested. In this complex and changing environment, the need for an organization to communicate its message efficiently, effectively, and coherently with its internal and external audiences remained. Some might argue, and I think rightly so, that the need to communicate in times of major change is critical to the very survival of an organization.

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