Study Coordinating Internet Sales with Other Channels (3834908452)

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Andreas Pinterits, "Coordinating Internet Sales with Other Channels"

Since the Internet has become a common tool of daily life, many companies have introduced e-commerce channels in addition to their traditional sales channels. Such e-commerce channels typically share the same markets with traditional channels which exposes them to a set of chances and challenges. In order to benefit from the chances and to master the challenges of e-commerce, an appropriate performance measurement is essential.

Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process. Finally, he demonstrates the practical use of the model by a showcase implementation.

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	Business/Investing The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques Dan S. Kennedy “The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques" Adams Media Corporation \| 2000-10 \| ISBN: 1580622577 \| 195 pages \| PDF \| 6,1 Mb
	Economics/Finances Distribution Channels: Understanding and Managing Channels to Market Distribution ChannelsKogan Page \| 2008-09-28 \| ISBN: 0749452560 \| 368 pages \| PDF \| 1,8 MBThis book targets those who are involved in the marketing and distribution of products and services, whether they are working for a supplier, a custom ...
	Study Coordinating English at Key Stage 2 [ Tony Martin, "Coordinating English at Key Stage 2 " Routledge \| 1999 \| ISBN: 0750706864 \| 264 pages \| PDF \| 3,4 MB Review'The authors of this excellent volume have gathered in key elements of best practice and made it readable, practic ...
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