Technical Contemporary Research In E-marketing (1591408245)

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Author: Sandeep Krishnamurthy
Publisher: Idea Group Pub
ISBN: 1591408245
Pages: 375

Product Details

Hardcover: 375 pages
Publisher: Idea Group Pub; illustrated edition edition (July 22, 2005)
Language: English
ISBN-10: 1591408245
ISBN-13: 978-1591408246

Product Description

Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and examples of innovative applications of these technologies in the domain of marketing abound. E-marketing has become standard practice all over the world. Contemporary Research in E-Marketing, Volume 2 offers an exciting set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature. Contemporary Research in E-Marketing, Volume 2, adding to an already considerable literature, enhances our understanding of this intrinsically interdisciplinary and global phenomenon.

About the Author

Sandeep Krishnamurthy is Associate Professor of E-Commerce and Marketing at the University of Washington, Bothell. He obtained his Ph.D. from the University of Arizona in marketing and economics. He has developed and taught several innovative courses related to E-Commerce to both MBA and undergraduate students. He has written extensively about E-Commerce. Most recently, he has published a 450 page MBA textbook titled- "E-Commerce Management: Text and Cases."

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	Business Contemporary Research in E Marketing Volume 1 Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of ...
	Business Contemporary Research in E-Marketing: Volume 2 Published in 2005Published by Idea GroupAuthor Sandeep KrishnamurthISBN 1591408253 Size 3.98MBAlternative Link:
	Business/Investing Contemporary Research in E-marketing, Volume 1 Contemporary Research in E-marketingIGI Global \| 2004-10 \| ISBN: 1591403731 \| 347 pages \| CHM \| 8 MBContemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various f ...
	Contemporary Research in E-Marketing: Volume 1 Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of ...
	Contemporary Research In E-marketing (Contemporary Research in E-Marketing) (Contemporary Research in E-Marketing) Author: Sandeep Krishnamurthy (Editor)Publisher: Idea Group Publishing (2005)Binding: Paperback, 375 pagespricer: $74.95ISBN-10: 1591408253editorialreviewsContemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of ...
	Contemporary Research in E.Marketing Volume.1 Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of ...

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