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Contemporary Research in E-Marketing: Volume 1

Posted on 2010-04-10




Name:Contemporary Research in E-Marketing: Volume 1
ASIN/ISBN:B000B1HIQ2
Language:English
File size:1.4 Mb
   Contemporary Research in E-Marketing: Volume 1

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Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. This book fuels the cross-fertilization of ideas and greater dissemination of key research concepts. Contributions from fields as diverse as marketing, management, MIS, communication, computer science and finance offer exposure to cutting-edge ideas with broad scope and international focus. .

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