Arts & Design Competitive Strategy for Media Firms (Lea's Communication Series) (0805848126)

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Sylvia M. Chan-Olmsted "Competitive Strategy for Media Firms (Lea's Communication Series)"

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.

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	Technical Media Diversity: Economics, Ownership, And The FCC (Lea%27s Communication Series Author: Mara EinsteinPublisher: Lawrence Erlbaum AssociatesPublish Date: 31 August, 2004ISBN: 0805854037
	Cultures & Languages Media Effects and Society (Lea's Communication Series) Media Effects and Society (Lea's Communication Series)Lawrence Erlbaum \| ISBN: 0805825053 \| 2001-01-01 \| PDF \| 352 pages \| 3 Mb Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation f ...
	Business/Investing William G. Forgang - Strategy-Specific Decision Making: A Guide for Executing Competitive Strategy William G. Forgang - Strategy-Specific Decision Making: A Guide for Executing Competitive StrategyM.E. Sharpe \| 2004 \| ISBN: 0765612887 \| Pages: 224 \| PDF \| 5.01 MB"A practical book that provides business decision makers and students a mani ...
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