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Wolfgang Freibichler “Competitive Manufacturing Intelligence"

Das Wettbewerbsumfeld von Unternehmen wandelt sich rasant, und Wissen über die Konkurrenz zählt zu den bedeutende Entscheidungsgrundlagen im strategischen Management. Dennoch werden die Möglichkeiten, die eine systematische Wettbewerbsanalyse zur Entscheidungsunterstützung im strategischen Produktionsmanagement bietet, nur von wenigen Unternehmen optimal genutzt.

Wolfgang Freibichler entwickelt ein Idealkonzept der Wettbewerbsanalyse für die Automobilindustrie, das die Besonderheiten des strategischen Produktionsmanagements sowie der Branche berücksichtigt. Validiert wird es durch eine Expertenbefragung bei den weltweit bedeutendsten Automobilherstellern. In Form eines Leitfadens stellt der Autor Handlungsempfehlungen zur Gestaltung produktionsspezifischer Wettbewerbsanalysen in der Unternehmenspraxis zur Verfügung, die durch konkrete Beispiele verdeutlicht werden.

Aus dem Inhalt

Grundlagen zum strategischen Produktionsmanagement

Grundlagen zur strategischen Wettbewerbsanalyse

Konzeption von Competitive Manufacturing Intelligence

Empirische Untersuchung

Handlungsempfehlungen für die Unternehmenspraxis

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	Business The Managers Guide To Competitive Intelligence
	Business The Managers Guide To Competitive Intelligence There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client--his or her employer--and who constitutes the largest single group of CI practitioners in existen ...
	Economics/Finances Master Scheduling: A Practical Guide to Competitive Manufacturing (The Oliver Wight Companies) John F. Proud "Master Scheduling: A Practical Guide to Competitive Manufacturing (The Oliver Wight Companies)"Wiley \| 2007-02-09 \| ISBN: 0471757276 \| 688 pages \| PDF \| 14,5 MBMaster scheduling is an essential planning tool that helps manufa ...
	Science/Engineering The ManuFuture Road: Towards Competitive and Sustainable High-Adding-Value Manufacturing Francesco Jovane, Engelbert Westkämper, David Williams, "The ManuFuture Road: Towards Competitive and Sustainable High-Adding-Value Manufacturing"Springer \| ISBN: 3540770119 \| November 1, 2008 \| 262 pages \| PDF \| 31.6 MBManufacturing in Eu ...
	Economics/Finances Strategic Intelligence: Business Intelligence, Competitive Intelligence, and Knowledge Management Jay Liebowitz "Strategic Intelligence: Business Intelligence, Competitive Intelligence, and Knowledge Management"AUERBACH \| 2006-03-27 \| ISBN: 0849398681 \| 248 pages \| PDF \| 6,2 MBStrategic intelligence (SI) has mostly been used in military ...
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