Business/Investing Competitive Intelligence: Gathering, Analysing And Putting It to Work (0566085372)

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Business/Investing Competitive Intelligence: Gathering, Analysing And Putting It to Work

Posted on 2010-03-16

Name:	Business/Investing Competitive Intelligence: Gathering, Analysing And Putting It to Work
ASIN/ISBN:	0566085372
Language:	English
File size:	11.5 Mb
Publisher:	Gower Publishing Company
ISBN:	0566085372
Publish Date:	edition 2005
File Type:	PDF
Pages:	273 pages
File Size:	11,5 mb

Business/Investing Competitive Intelligence: Gathering, Analysing And Putting It to Work

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Competitive Intelligence: Gathering, Analysing And Putting It to Work

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the competitive risks that endanger its prosperity - and sometimes even its survival. Christopher Murphy's "Competitive Intelligence" explains: the theory of business competition; how companies try to get ahead of their rivals; methods of research and sources of information that generate the raw material for creating intelligence; analytical techniques which transform the mass of facts and opinions thus retrieved into a platform of sound, useable knowledge to support informed business decision making.

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