Business/Investing Can I Change Your Mind?: The Craft and Art of Persuasive Writing (0713678496)

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Business/Investing Can I Change Your Mind?: The Craft and Art of Persuasive Writing

Posted on 2010-03-15

Name:	Business/Investing Can I Change Your Mind?: The Craft and Art of Persuasive Writing
ASIN/ISBN:	0713678496
Language:	English
File size:	1.1 Mb
Publish Date:	2007-10-01
ISBN:	0713678496
Pages:	224 pages
File Type:	PDF
File Size:	1,1 MB
Other Info:	A&C Black

Business/Investing Can I Change Your Mind?: The Craft and Art of Persuasive Writing

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Lindsay Camp " Can I Change Your Mind?: The Craft and Art of Persuasive Writing"

"This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal."-Jeremy Bullmore, columnist for Campaign, Management Today, and the Guardian

We all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the end product is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty e-mail to your boss.

Lindsay Camp has been a freelance writer for over twenty years. He began his career at J Walter Thompson, one of the United Kingdom's largest advertising agencies. He has been invited three times to judge the "Writing for Design" category in the D&AD Global Awards, the advertising and design industry's Oscars.

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