BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest (0071667830)

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18 easy ways to ensure consumers choose your product over the competition’s

The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the left strategy.

Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today’s economy and provides 18 simple techniques you can apply left away to make your products irresistible to customers, by

* Adding new, must-have features through dramatic upgrades

* Providing extra services to add value

* Building upon a strong reputation and impressive brand heritage

* Reevaluating every product to make your company lean and mean as possible

Cohen explains how to use these techniques to create a can’t-lose business strategy-—helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.

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