Business/Investing BrandDigital: Simple Ways Top Brands Succeed in the Digital World (0230606040)

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Business/Investing BrandDigital: Simple Ways Top Brands Succeed in the Digital World

Posted on 2010-03-16

Name:	Business/Investing BrandDigital: Simple Ways Top Brands Succeed in the Digital World
ASIN/ISBN:	0230606040
Language:	English
File size:	1.2 Mb
Publish Date:	2008
ISBN:	0230606040
Pages:	288 pages
File Type:	PDF
File Size:	1,2 MB
Other Info:	Palgrave Macmillan

Business/Investing BrandDigital: Simple Ways Top Brands Succeed in the Digital World

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Allen P. Adamson, "BrandDigital: Simple Ways Top Brands Succeed in the Digital World"

In his best-selling book, BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson showed in a straightforward manner how powerful brands get built. In a similarly engaging style, BrandDigital explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed, but rather, are more important than ever. He clearly demonstrates that brand professionals have an unprecedented opportunity to use digital tools and media to learn more about their customers and offer experiences that better reinforce customer relationships – and build brand equity.

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