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Arts & Design Exploring Folk Art by Michael Owen Jones
Arts & Design Monograms and Ciphers by Albert Angus Turbayne
Arts & Design Principles of Decorative Design
Arts & Design Caricature and Other Comic Art
Arts & Design Elements of Modern Painting
Arts & Design Famous European Artists by Sarah K. Bolton
Arts & Design China, 5000 Years: Innovation and Transformation in the Arts
Arts & Design Art of the Avant-garde in Russia
Arts & Design American Drawings by Lawrence Alloway
Arts & Design American Abstract Expressionists and Imagists
Arts & Design The Seven Periods of English Architecture
Arts & Design Art of the Avant-garde in Russia
Arts & Design A History of Architecture on the Comparative Method
Arts & Design The Great Painters' Gospel by Henry Turner Bailey
Arts & Design The Evolution Of Fashion by Florence Mary Gardiner
Arts & Design A History of Architecture on the Comparative Method
Arts & Design The Madonna in Art by Estelle M. Hurll
Arts & Design Michelangelo: A Collection of Fifteen Pictures, and a Portrait of the Master
Arts & Design The History of the Nineteenth Century in Caricature
Arts & Design Carving a Future for Belfast
Arts & Design Monograms and Ciphers by Albert Angus Turbayne
Arts & Design Principles of Decorative Design
Arts & Design Caricature and Other Comic Art
Arts & Design Elements of Modern Painting
Arts & Design Famous European Artists by Sarah K. Bolton
Arts & Design China, 5000 Years: Innovation and Transformation in the Arts
Arts & Design Art of the Avant-garde in Russia
Arts & Design American Drawings by Lawrence Alloway
Arts & Design American Abstract Expressionists and Imagists
Arts & Design The Seven Periods of English Architecture
Arts & Design Art of the Avant-garde in Russia
Arts & Design A History of Architecture on the Comparative Method
Arts & Design The Great Painters' Gospel by Henry Turner Bailey
Arts & Design The Evolution Of Fashion by Florence Mary Gardiner
Arts & Design A History of Architecture on the Comparative Method
Arts & Design The Madonna in Art by Estelle M. Hurll
Arts & Design Michelangelo: A Collection of Fifteen Pictures, and a Portrait of the Master
Arts & Design The History of the Nineteenth Century in Caricature
Arts & Design Carving a Future for Belfast
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Arts & Design Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
Posted on 2010-03-18
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More Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound By Martin Lindstrom 'A treasury of ideas for bringing new life to your brands, and the cases are truly compelling ...should be read by everyone involved in developing or improving a brand. read this book and watch how the professionals do it' - Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University. That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Martin Lindstrom shows for the first time how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Companies like Cadillac, Apple, Mercedes-Benz, Nokia, Louis Vuitton, Nestle and Disney have all recently adopted a sensory approach, and have seen their brands sizzle under this new direction. Anyone who wants a competitive edge can't afford to neglect this book. It's guaranteed to optimize the value of any marketer's budget in the most visionary way. Thanks to original uploader! rapidshare please..
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