Brand For Talent pdf (0470182687)

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Mark Schumann, Libby Sartain, ""

The marketplace for talent becomes more intense with each year, no matter how turbulent the economy may be. Using every social media tool available at their fingertips, workers bring high expectations—and well-honed skills as retail consumers—to search for work experiences that offer connection and fulfillment beyond traditional definitions of task, opportunity, and security.

This change makes a brand an essential part of any business strategy to secure talent. But a traditional employer brand is no longer enough. In this book, brand experts Mark Schumann and Libby Sartain introduce a new business marketing tool—the talent brand—with examples from a number of the world's leading brands. While the employer brand must resonate with people on the inside of a business, the talent brand must attract segments of workers to join, stay, and engage.

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	Business/Investing The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term Jean-Noel Kapferer “The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term" Kogan Page \| 2008-03-01 \| ISBN: 0749450851 \| 560 pages \| PDF \| 2,8 Mb
	Science/Engineering Talent Is Never Enough: Discover the Choices That Will Take You Beyond Your Talent John C. Maxwell "Talent Is Never Enough: Discover the Choices That Will Take You Beyond Your Talent"Thomas Nelson \| 2007 \| ISBN: 0785214038 \| 272 pages \| PDF \| 35 MBNew York Times best-selling author Dr. John C. Maxwell has a message for yo ...
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