Technical BRAND Child Insights Into The Minds Of Todays Global Kids And Their Relationship With Brands (0749442840)

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An international marketing research firm spent one year studying the habits of children 8 to 14 years old (dubbed tweens) in 11 countries to determine their relationships with brand-name products and services. This book draws on that study to explore the buying habits of a highly impatient, technology-savvy generation used to exposure to local and international brands, some 8,000 brands a day. In a world of instant communication, brands offer familiarity and security, according to the marketers, who sort tweens into four categories: fringes, influencers, conformers, and passives. Among the findings: nearly half the world's urban tweens have access to the Internet, 20 percent own mobile phones, 10 percent have personal Web sites, and nearly half frequently Buy Book at Lowest Price on Amazon

download music. Marketers are making the adjustment, including planting false Web sites meant to look like amateur sites developed by tweens. Each chapter ends with a summary and action points for marketers.

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	Technical BRANDchild: Insights into the Minds of Today%27s Global Kids: Understanding Thei Author: Martin Lindstrom, Patricia B. SeyboldPublisher: Kogan Page LtdPublish Date: 01 March, 2003ISBN: 0749438673
	Business BRAND Child Insights Into The Minds Of Todays Global Kids And Their Relationship With Brands
	Technical BRAND Child Insights Into The Minds Of Todays Global Kids And Their Relationship With Brands
	Business/Investing From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands { Repost } Leslie de Chernatony " From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands"Butterworth-Heinemann; 2 edition (April 3, 2006) \| ISBN: 0750667494 \| 320 pages \| PDF \| 1,3 MbThe second edition of Fro ...
	Business/Investing BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands (Repost) Martin Lindstrom, Patricia B. Seybold, «BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands»Kogan Page \| ISBN: 0749438673 \| 2003 \| CHM \| 320 pages \| 7.18 MB“An international marke ...
	Economics/Finances From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brands From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brandsButterworth-Heinemann \| 2010-05-21 \| ISBN: 1856177734 \| 392 pages \| PDF \| 9 MBSeeing the world's biggest brands gain ground over ...

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