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Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds by Karen Post (Author), Jeffrey H. Gitomer (Foreword), Michael Tchong (Afterword)



Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference, Brain Tattoos will help readers:* Develop the courage to break the mold and become truly distinct* Discover ways to enlist customers and others as "brand ambassadors"* Grasp their brand's essence* Master brand building on any scale in any industry* Learn how to identify and use the most effective methods of brand communication* Learn how to leverage limited resources creativelyFilled with creative ways to maximize market impact, Brain Tattoos is a true "how-to" book written with in-the-trenches business and marketing people in mind.

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If book's file not have extension then add extension from description (chm or pdf), please.

The extension is there...CHM...but still doesn't open

drloveone,

left-click on the .chm file, pick "properties" from the options then check "unblock" checkbox, you'll be able to open the file now.

Roldan

Wrong Server again! Since several hours all links to rapidshare users folders show the same message :-((

@Roldan, file opened ok for me, I looked but didn't see "unblock" checkbox. I used Windows Explorer. Which app gave you this checkbox?

@drloveone, it often helps for .chm files to greatly shorten the filename and filepath. Try renaming file and/or moving it closer to root directory.

why is someone posting bad mirrors for this....? warning do try the user posted mirrors.... great book!

oops meant don't try user posted mirrors

OK

Rapidshare link

Thkx a lot!

drloveone,

go to wherever you downloaded the file, left-click on it and follow the steps on my previous message. You will see un uncheck box labeled "unblock", check it and "OK" and you'll be able to now OPEN the file and see its contents.

Roldan

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2.5 out of 5 by Book123