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Economics/Finances 12 Month Loans
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Economics/Finances Kent Eaton - Politicians and Economic Reform in New Democracies: Argentina and the Philippines in the 1990s
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Economics/Finances Macroeconomics: Principles and Applications, Reprint
Economics/Finances Petrochemical Economics: Technology Selection in a Carbon Constrained World
Economics/Finances Kaplan Schweser CFA 2010 Level 01 eBooks Videos 16CDs [Reup]
Economics/Finances Managing Financial Resources, 3rd edition
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Economics/Finances Economics in Russia
Economics/Finances The Innovation Playbook, web site: A Revolution in Business Excellence
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Economics/Finances Курс экономической теории
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Economics/Finances Boomer Marketing: Selling to a Recession Resistant Market
Posted on 2010-03-16
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More Ian Chaston, "Boomer Marketing: Selling to a Recession Resistant Market" Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century’s first recession, the decline in spending among the younger age group has been amplified by excessive borrowing and collapsing house prices. More so than ever before, the current global recession highlights the need for firms to revise their marketing strategies and practices in order to remain competitive. In this book, Ian Chaston uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. Key topics covered include: Marketing errors made by UK banks in the current global crisis Market research Customer targeting Marketing strategies and pricing innovation Promotion and distribution A world first, Boomer Marketing is useful for students of marketing and consumer behaviour and is essential reading for practitioners who understand the need for money-oriented marketing. Not all books ... appear on the homepage. In order not to miss many of them follow Download Link (Ebooks section) (see top of each page on AH) and visit too :)
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