Business%2FInvesting Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising: Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising

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Business%2FInvesting Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising

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Business%2FInvesting Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising

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	Business/Investing Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
	Richard D. Czerniawski, Michael W. Maloney, "Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising"Publisher: AMACOM; 1999-06-01; ISBN 0814405010; PDF; 240 pages; 3.5 MBHow advertising and marketing m ... Tags : Loyalty Positioning Advertising Brand Management , Posted on 2010-03-15

	The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating
	Author: Jean-Noel KapfererPublisher: Kogan Page (2008)Binding: Paperback, 576 pagespricer: $70.00ISBN-10: 0749450851editorialreviewsAdopted international by business schools, MBA programs, and marketing practitioners, The New Strategic Bran ... Tags : Brand Equity Term Management edition , Posted on 2010-04-13

	Business/Investing The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
	Jean-Noel Kapferer “The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term" Kogan Page; 2008-03-01; ISBN: 0749450851; 560 pages; PDF; 2,8 Mb Tags : Equity Brand Term Management , Posted on 2010-03-15

	Business/Investing The Quest for Loyalty: Creating Value Through Partnerships (Harvard Business Review Book Series,)
	The Quest for Loyalty: Creating Value Through Partnerships (Harvard Business Review Book Series,)Publisher: Harvard Business School Press; ISBN: 0875847455; edition 1996; PDF; 278 pages; 1,1 mbThe authors' Harvard Business Review artic ... Tags : Loyalty Quest Series Business , Posted on 2010-03-16

	Integrated Account Management: How Business-to-Business Marketers Maximize Customer Loyalty and Profitability
	filepost Tags : None, Posted on 2012-04-04

	Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
	Hey, Whipple, Squeeze This: A Guide to Creating Great AdvertisingKenneth D. Weiss Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising " Wiley; 2008-02-08; ISBN: 0470190736; 352 pages; PDF; 4,6 Mb In this new edition of th ... Tags : Squeeze Advertising Guide Creating , Posted on 2010-04-10

	Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)
	Author: Luke SullivanPublisher: Wiley (2008)Binding: Paperback, 352 pagespricer: $19.95ISBN-10: 0470190736editorialreviewsIn this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of ... Tags : Squeeze Advertising Magazine Guide Series , Posted on 2010-04-13

	Business/Investing How to Turn Your Business into The Next Global Brand: Creating and Managing a Franchised Network
	Brian Duckett, Paul Monaghan - How to Turn Your Business into the Next Global Brand: Creating and Managing a Franchised NetworkHow to Books; 2008; ISBN: 1845282086; Pages: 276; PDF; 1.20 MBNo matter how big a franchised network is now, ... Tags : Brand Business Turn Network Next , Posted on 2010-03-16

	Economics/Finances Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises
	Mark S. Glynn, "Business-to-business Brand Management: Theory, Research, and Executive Case Study Exercises" Emerald Group Publishing Limited; 2009; ISBN: 1848556705; 507 pages; PDF; 2,4 MB Providing broad and deep coverage, this vol ... Tags : Theory Brand Research Management Study , Posted on 2010-03-16

	Mark S. Glynn - Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises
	Mark S. Glynn - Business-to-business Brand Management: Theory, Research, and Executive Case Study Exercises Publisher: Emerald Group Publishing Limited; 2009-07-01; ISBN: 1848556705; PDF; 507; 2.38 MBProviding broad and deep coverage, ... Tags : Theory Brand Research Mark Management , Posted on 2010-05-02

	FireBrands: Building Brand Loyalty in The Internet Age
	Doug Millison, Michael Moon, "Firebrands: Building Brand Loyalty in the Internet Age"Publisher: cGraw-Hill Osborne Media; 2000-08-14; ISBN 0072124490; PDF; 318 pages; 10.73 MBThere are so many books on the market that discuss the conce ... Tags : Loyalty Brand Building Firebrands , Posted on 2010-03-15

	Harvard Business Review On Brand Management
	Harvard Business Review On Brand Management Publisher: Harvard Business Press; ISBN: 1578511445; edition 1999; CHM; 204 pages; 10,3 mbLeading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose w ... Tags : Brand Business Management Harvard Review , Posted on 2010-06-13