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This guide helps to create an army of advocates for you and your business.

Word-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America& 8217;s number 1 & 8220;Referral Guru& 8221; reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts - by giving them something to talk about.

In this book you& 8217;ll discover:

-The 7 Deadly Referral Mistakes and How to Avoid Them

-12 Ways to Get Great Prospects Calling You

-10 Social Prospecting Ideas That Generate Referrals

-6 Tactics for Stronger Introductions

-How to Ask for Referrals Without Begging or Pushing

-plus the 4-Point VIPS method[trademark] for asking for referrals

Whether you& 8217;re a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates& 8217; techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible. & 8216;I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately& 8217; - Gerhard Gschwandtner, publisher, & 8220;Selling Power& 8221; magazine. Buy Book at Lowest Price on Amazon

Link checked on Jan 22, 2007 [sarkar]