Categories
Technical
Study
Novel
Nonfiction
Health
Tutorial
Entertainment
Business
-- Economics/Finances
-- Business/Investing
-- Internet Markting
-- Economic Management
Magazine
Arts & Design
Audiobooks & Video Training
Cultures & Languages
Family & Home
Law & Politics
Lyrics & Music
Software Related
eBook Torrents
Uncategorized
Study
Novel
Nonfiction
Health
Tutorial
Entertainment
Business
-- Economics/Finances
-- Business/Investing
-- Internet Markting
-- Economic Management
Magazine
Arts & Design
Audiobooks & Video Training
Cultures & Languages
Family & Home
Law & Politics
Lyrics & Music
Software Related
eBook Torrents
Uncategorized
Share With Friends
Archive by Date
2012-08-06
2012-08-05
2012-08-04
2012-08-03
2012-08-02
2012-08-01
2012-07-31
2012-07-30
2012-07-29
2012-07-28
2012-08-05
2012-08-04
2012-08-03
2012-08-02
2012-08-01
2012-07-31
2012-07-30
2012-07-29
2012-07-28
Search Tag
商务英语口译第二版
在细雨中呼喊
vuosikerta
korjausopas
Wollter
Stromatolite
Disruptive
Wiemann
Bracelets
FAUSTUS
Piraten
Drosnin
人才
lies
毛泽东选集
invasion
Dabashi
Polynomiaux
生死28天
福尔摩斯
cercle
sounds
Scruffs
Mythen
外科手术
Percents
Ambience
Defamation
Brumaire
cumulative
FitnessRx
Formeln
Vandersluis
Recollecting
Carotenoids
Guilt
Eure
Hallowe
transit
Duggan
Sagas
Historical
fogelstr
kannst
Protostars
Illustrated
primary+care+optometry
Eigenproblem
标准日本语
战争
Newest
Business/Investing Business Analysis Techniques: 72 Essential Tools for Success
Business/Investing Preventing Workplace Theft: They're Stealing from You
Business/Investing Be Your Own Coach: Your Pathway to Possibility
Business/Investing Conferences and Conventions, Second Edition: A global industry (Events Management) (repost)
Business/Investing Management, 6th Edition
Business/Investing Mobile Service Innovation and Business Models (Repost)
Business/Investing Reconfiguring Knowledge Production: Changing Authority Relationships in the Sciences and their Consequences
Business/Investing Accepted! 50 Successful College Admission Essays, 3 Edition (Repost)
Business/Investing Current Issues in Islamic Banking and Finance: Resilience and Stability in the Present System
Business/Investing Power of An Hour (Repost)
Business/Investing Boards That Deliver (Repost)
Business/Investing Jrgen R. Grote, Achim Lang, Volker Schneider - Organized Business Interests in Changing Environments
Business/Investing Green Business - das Milliardengeschäft: Nach den Dot-coms kommen jetzt die Dot-greens (repost)
Business/Investing Forex Shockwave Analysis (repost)
Business/Investing IPO and Equity Offerings (Securities Institute Global Capital Markets) (Repost)
Business/Investing Careers for Self-Starters & Other Entrepreneurial Types
Business/Investing David Mercer "Building Online Stores with osCommerce: Professional Edition" (repost)
Business/Investing An Annotated Timeline of Operations Research: An Informal History (Repost)
Business/Investing Economic Development, 4th Edition (Repost)
Business/Investing Positioning: The Battle for Your Mind, 20th Anniversary Edition
Business/Investing Preventing Workplace Theft: They're Stealing from You
Business/Investing Be Your Own Coach: Your Pathway to Possibility
Business/Investing Conferences and Conventions, Second Edition: A global industry (Events Management) (repost)
Business/Investing Management, 6th Edition
Business/Investing Mobile Service Innovation and Business Models (Repost)
Business/Investing Reconfiguring Knowledge Production: Changing Authority Relationships in the Sciences and their Consequences
Business/Investing Accepted! 50 Successful College Admission Essays, 3 Edition (Repost)
Business/Investing Current Issues in Islamic Banking and Finance: Resilience and Stability in the Present System
Business/Investing Power of An Hour (Repost)
Business/Investing Boards That Deliver (Repost)
Business/Investing Jrgen R. Grote, Achim Lang, Volker Schneider - Organized Business Interests in Changing Environments
Business/Investing Green Business - das Milliardengeschäft: Nach den Dot-coms kommen jetzt die Dot-greens (repost)
Business/Investing Forex Shockwave Analysis (repost)
Business/Investing IPO and Equity Offerings (Securities Institute Global Capital Markets) (Repost)
Business/Investing Careers for Self-Starters & Other Entrepreneurial Types
Business/Investing David Mercer "Building Online Stores with osCommerce: Professional Edition" (repost)
Business/Investing An Annotated Timeline of Operations Research: An Informal History (Repost)
Business/Investing Economic Development, 4th Edition (Repost)
Business/Investing Positioning: The Battle for Your Mind, 20th Anniversary Edition
Useful Links
Business/Investing Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business
Posted on 2010-03-15
|
More Publisher: Kaplan Business Language: English ISBN: 0793188369 Paperback: 304 pages Data: October 1, 2004 Format: CHM Description: Branding reached its zenith in the dot-com era, when as much as 90 percent of the venture capital raised by start-ups was budgeted simply to establish corporate identity and earn a spot in the public's awareness. Since then, however, it has become increasingly clear that companies were approaching things backwards. And so the time has come to adopt a new set of objectives to move Beyond the Brand. In this book, learn what some of the most forward-thinking companies today do to develop aggressive, innovative growth. Marketing expert John Winsor makes a powerful case that consumers have developed a ""brand immune system"" that only magnifies the problems involved with branding today. Instead of focusing on branding efforts, he explains, companies must learn to use ""bottom-up"" tools to co-create new products and marketing strategies with their customers. It's about getting out in the streets and spending time with left customers in their worlds, creating essential foundations for breakthrough innovation. While many recent titles such as The Tipping Point, Crossing the Chasm, and The Idea Virus, have highlighted the importance of certain customers in the marketplace, Beyond the Brand takes readers one step further, providing case studies, as well as practical step-by-step methods to engage these key voices in a dialogue that can fuel real product and marketing innovation. Readers will learn: * The Eight Steps to develop a bottom-up strategy. * How to identify and find new ways to listen to the key voices in the marketplace. * How to hone intuition and find inspiration to drive innovation. * How to find the company's left of gravity. The tools John Winsor outlines in Beyond the Brand are the very ones his company, Radar Communications, uses to help some of the most forward thinking companies to develop more aggressively innovative growth. - (1 Mb)
Rating:
2.5 out of 5 by Book123 |
Download Links | |
Server | Status |
---|---|
Direct Download Link 1 | Alive |
Direct Download Link 2 | Alive |
Download Link 1 | Alive |
Buy This Book at Best Price >> |
Like this article?! Give us +1: