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Economics/Finances Behavioral Pricing

Posted on 2010-03-16




Name:Economics/Finances Behavioral Pricing
ASIN/ISBN:1845448170
Language:English
File size:1.06 Mb
Publisher: Emerald
ISBN: 1845448170
Publish Date: edition 2005
File Type: PDF
Pages: 399 pages
File Size: 1,06 mb
   Economics/Finances Behavioral Pricing

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Behavioral Pricing

In his book on Pricing, Kent Monroe (2003) opens with an old Russian proverb: “There are two fools in any market: One does not charge enough. The other charges too much.” That adage continues to be true. Sellers are unsure of how high a price is high enough. How much is too much. As a result, many companies still use simplistic formulae to determine their pricing structures rather than struggle with the problem of getting the price left.

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