Categories
Technical
-- Database/SQL
-- Multimedia
-- Internet/Networking
-- Operating System
-- Programming
-- Security/Hacking
-- Science/Engineering
-- Web/HTML/CSS/Ajax
-- Unix/Linux
-- Windows
-- Mac OS X
-- Office
-- Perl/PHP/Python
-- C/C++/C#
-- .NET
-- Java
-- Hardware
-- Game Development
-- Embedded Systems
-- Graphics and Design
-- Network Programming
Study
Novel
Nonfiction
Health
Tutorial
Entertainment
Business
Magazine
Arts & Design
Audiobooks & Video Training
Cultures & Languages
Family & Home
Law & Politics
Lyrics & Music
Software Related
eBook Torrents
Uncategorized
-- Database/SQL
-- Multimedia
-- Internet/Networking
-- Operating System
-- Programming
-- Security/Hacking
-- Science/Engineering
-- Web/HTML/CSS/Ajax
-- Unix/Linux
-- Windows
-- Mac OS X
-- Office
-- Perl/PHP/Python
-- C/C++/C#
-- .NET
-- Java
-- Hardware
-- Game Development
-- Embedded Systems
-- Graphics and Design
-- Network Programming
Study
Novel
Nonfiction
Health
Tutorial
Entertainment
Business
Magazine
Arts & Design
Audiobooks & Video Training
Cultures & Languages
Family & Home
Law & Politics
Lyrics & Music
Software Related
eBook Torrents
Uncategorized
Share With Friends
Archive by Date
2012-08-06
2012-08-05
2012-08-04
2012-08-03
2012-08-02
2012-08-01
2012-07-31
2012-07-30
2012-07-29
2012-07-28
2012-08-05
2012-08-04
2012-08-03
2012-08-02
2012-08-01
2012-07-31
2012-07-30
2012-07-29
2012-07-28
Search Tag
Dethorey
Bergan
Giuliana
Entschuldigung
CurlingF
AntiPatterns
Berkshire
ModelSim
4700
EMBRACE
Brod
keine
Cozzi
historiadora
decreto
Unsettled
Mainzer
rumba
pukka
passez
Govern
Sohn
Creez
Indulge
Ripped
Marivaux
DIPLOMA
下沉年代
Bension
Decks
文明的冲突
Acustica
Elektrotechnik
Myrtel
Schrumpfkopf
Exclusivos
Orelha
网络版
Malia
Breakaways
Bluff
Datecode
Misalignment
Vereinigte
Barristers
Guitarrista
colibri
Coffman
Costruire
Frieder
Newest
Learning Core Audio: A Hands-On Guide to Audio Programming for Mac and iOS
Introduction to Programming with Fortran: with coverage of Fortran 90, 95, 2003 and 77
Introduction to Programming with Fortran - with coverage of Fortran 90, 95, 2003 and 77
MATLAB - Modelling, Programming and Simulations
-MATLAB: Modelling, Programming and Simulations- ed. by Emilson Pereira Leite (Repost)
Introduction to Programming with Fortran: with coverage of Fortran 90, 95, 2003 and 77 [Repost]
An Introduction to Programming and Numerical Methods in MATLAB [Repost]
"MATLAB: Modelling, Programming and Simulations" ed. by Emilson Pereira Leite (Repost)
Programming Social Applications: Building Viral Experiences with OpenSocial, OAuth, OpenID, and Distributed Web... (repost)
MATLAB Programming for Engineers (2nd edition) [Repost]
Sriranga Veeraraghavan, "Sams Teach Yourself Shell Programming in 24 Hours" (Repost)
Programming Computer Vision with Python - Tools and algorithms for analyzing images
Matlab: A Practical Introduction to Programming and Problem Solving (2nd edition) [Repost]
ECOOP 2011 - Object-Oriented Programming
Mobile JavaScript Application Development - Bringing Web Programming to Mobile Devices [Paperback]
Concurrent Programming on Windows (repost)
Expert WSS 3.0 and MOSS 2007 Programming (repost)
Embedded Software Design and Programming of Multiprocessor System-on-Chip (repost)
OpenCV 2 Computer Vision Application Programming Cookbook
Programming Computer Vision with Python: Tools and algorithms for analyzing images
Introduction to Programming with Fortran: with coverage of Fortran 90, 95, 2003 and 77
Introduction to Programming with Fortran - with coverage of Fortran 90, 95, 2003 and 77
MATLAB - Modelling, Programming and Simulations
-MATLAB: Modelling, Programming and Simulations- ed. by Emilson Pereira Leite (Repost)
Introduction to Programming with Fortran: with coverage of Fortran 90, 95, 2003 and 77 [Repost]
An Introduction to Programming and Numerical Methods in MATLAB [Repost]
"MATLAB: Modelling, Programming and Simulations" ed. by Emilson Pereira Leite (Repost)
Programming Social Applications: Building Viral Experiences with OpenSocial, OAuth, OpenID, and Distributed Web... (repost)
MATLAB Programming for Engineers (2nd edition) [Repost]
Sriranga Veeraraghavan, "Sams Teach Yourself Shell Programming in 24 Hours" (Repost)
Programming Computer Vision with Python - Tools and algorithms for analyzing images
Matlab: A Practical Introduction to Programming and Problem Solving (2nd edition) [Repost]
ECOOP 2011 - Object-Oriented Programming
Mobile JavaScript Application Development - Bringing Web Programming to Mobile Devices [Paperback]
Concurrent Programming on Windows (repost)
Expert WSS 3.0 and MOSS 2007 Programming (repost)
Embedded Software Design and Programming of Multiprocessor System-on-Chip (repost)
OpenCV 2 Computer Vision Application Programming Cookbook
Programming Computer Vision with Python: Tools and algorithms for analyzing images
Useful Links
Programming Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
Posted on 2010-04-30
|
More Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content By James Mathewson, Frank Donatone, Cynthia Fishel How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail phrases their targeted users actually use. By doing so, they will learn how to go beyond merely “maximising” traffic to actually delivering the left content to the left visitors at the left time. They will even learn how to prove the relevancy of their Web content. More than any other book, Audience, Relevance, and Search is relentlessly focused on the search and content optimisation problems that Web professionals face left now. Drawing on 45+ years of collective experience in Web publishing and search effectiveness, the authors share powerful insights into these and other crucial challenges: * What’s the best way to optimize keywords and other content for Google’s newest PageRank algorithm? * How can personally relevant content be developed for the widely diverse Web audiences that visit large sites? * How can users be steered to content that’s relevant to them and away from content that isn’t? * Can content be aligned to users’ roles, or where they stand in the purchasing cycle? * How can analytical tools and dashboards be used to determine which content is relevant to their audiences, and how relevant it is? About the Author James Mathewson has followed the Web since 1994, first as a contributing editor specializing in Web publishing and search for ComputerUser magazine, and later as the editor in chief of the magazine and its Web site. As the ComputerUser.com editor, he published more than 1000 articles, mostly related to Web technologies. He has also published in several other magazines and periodicals, including IBM Systems magazine. Since leaving ComputerUser in 2004, James has worked for IBM as a Web developer and Web content editor. In his current role as editor-in-chief of ibm.com, James sets standards, and creates and delivers education to improve the effectiveness of IBM’s Web content. James has trained more than 1000 writers, editors, and content strategists on Web content quality and search engine optimization (SEO) within IBM. James leads all search effectiveness efforts for IBM’s Smarter Planet Web presence (ibm.com/smarterplanet). He is also the search strategy lead for IBM Marketing and Communications, a role that gives him influence over future Web and social media content efforts at IBM. Frank Donatone is an Internet professional with over 20 years’ experience in the IT industry. His experience includes people management, project management, Web site design, usability, accessibility, search engine marketing with a SEMPO certification in advanced SEO, and social media optimization. Using his previous experience in addition to customer satisfaction survey analysis he provides tactical and strategic recommendations to IBM for Web site improvement. His position as a IBM Worldwide Web Effectiveness Lead has a strong focus on SEO and social media to improve IBM’s ranking on the Web for key terms, managing the brand’s reputation, identifying sales opportunities, and improving share of voice. Frank has also co-developed and taught several search engine optimization courses at IBM with his coauthors. Recently, he has participated in the design and presentation of education related to using social media for sales inclusive of Twitter, LinkedIn, and event promotion. In addition to his Web Effectiveness role Frank also serves as a social media lead for ibm.com. Prior to joining IBM, Frank was an IT consultant to IBM as well as a second-line manager for Keane Inc. accounts at three IBM sites, Reader’s Digest, and VSI Communications. His second-line management position encompassed the management of 4 first-line account managers and 50 consultants. His dual role as a consultant at IBM during this tenure was Lotus Notes help desk management, and Lotus Notes and Web application deployment quality assurance. He also holds a professional certification in Lotus Notes administration and development. Cynthia Fishel is a Senior Interactive Marketing and Brand Specialist with over 24 years of global agency and corporate Fortune 500 experience in the IT Industry. She has a proven track record of building teams that build successful Web sites. She was among the original team that launched ibm.com back in the early 90s and has continued to work on IBM’s Web site for the past 15 years. She produced the ibm.com interactive and visual design standards in support of all ibm.com worldwide Web development for consistent customer experiences across IBM Web sites. She drove IBM’s strategy for Web collaboration and developed the first Collaborative Branding Standards for co-marketed and co-branded Web sites. Cynthia has always been part of the IBM team that sets standards, and creates and delivers education to improve the effectiveness of IBM’s Web content. As a Search and Social Media Evangelist for IBM, Cynthia led the development of five Organic Search Engine Optimization (SEO) education modules for IBM internal use, IBM Business Partners, and interactive agencies, used to train over thousands of associates worldwide. Cynthia has spearheaded ibm.com initiatives and education in Corporate Identity & Design, Digital Branding, Rich Media, Accessibility and Privacy. Her recent position as the IT Consultant Specialist/Web Customer Satisfaction Team Lead for ibm.com focused on Web content effectiveness and gave her the opportunity to be the single point of contact for IBM business units, helping them to more effectively attract, convert, and retain business through the Web.
Rating:
2.5 out of 5 by Book123 |
Download Links | |
Server | Status |
---|---|
Direct Download Link 1 | Alive |
Direct Download Link 2 | Alive |
Download Link (Depositfiles) | Alive |
Download Link (Uploading) | Alive |
Download Link (Sharingmatrix) | Alive |
Download Link (Turbobit) | Alive |
Download Link (Megaupload) | Alive |
All my books in one folder is here!!! | Alive |
Buy This Book at Best Price >> |
Like this article?! Give us +1: