Categories
Technical
Study
Novel
Nonfiction
Health
Tutorial
Entertainment
Business
-- Economics/Finances
-- Business/Investing
-- Internet Markting
-- Economic Management
Magazine
Arts & Design
Audiobooks & Video Training
Cultures & Languages
Family & Home
Law & Politics
Lyrics & Music
Software Related
eBook Torrents
Uncategorized
Study
Novel
Nonfiction
Health
Tutorial
Entertainment
Business
-- Economics/Finances
-- Business/Investing
-- Internet Markting
-- Economic Management
Magazine
Arts & Design
Audiobooks & Video Training
Cultures & Languages
Family & Home
Law & Politics
Lyrics & Music
Software Related
eBook Torrents
Uncategorized
Share With Friends
Archive by Date
2012-08-06
2012-08-05
2012-08-04
2012-08-03
2012-08-02
2012-08-01
2012-07-31
2012-07-30
2012-07-29
2012-07-28
2012-08-05
2012-08-04
2012-08-03
2012-08-02
2012-08-01
2012-07-31
2012-07-30
2012-07-29
2012-07-28
Search Tag
Caatinga
Sistag
Tamir
tomes
Biofilms
IPAD
Katzenbach
Dyslexics
AppScan
Malayan
马克思
马克思恩格斯文集
Schacher
Chant
Scorptions
Edwards
Schnaps
Marlon
Aguante
Telephone
Stieg
Airliner
Warren
babies
Dedizierte
Clinician
Kontext
Palestinian
Espresso
Downside
Sickness
Center
Cider
Shadowblack
Armonia
Christine
Filosofia
maintainer
Informatik
卫星通信导论(第4版)+朱立东
Lines
Thief
Solomon
tertiaire
宽恕之城
Kyle
Almond
Lolita
Atheism
卫星通信导论
Newest
Business/Investing Business Analysis Techniques: 72 Essential Tools for Success
Business/Investing Preventing Workplace Theft: They're Stealing from You
Business/Investing Be Your Own Coach: Your Pathway to Possibility
Business/Investing Conferences and Conventions, Second Edition: A global industry (Events Management) (repost)
Business/Investing Management, 6th Edition
Business/Investing Mobile Service Innovation and Business Models (Repost)
Business/Investing Reconfiguring Knowledge Production: Changing Authority Relationships in the Sciences and their Consequences
Business/Investing Accepted! 50 Successful College Admission Essays, 3 Edition (Repost)
Business/Investing Current Issues in Islamic Banking and Finance: Resilience and Stability in the Present System
Business/Investing Power of An Hour (Repost)
Business/Investing Boards That Deliver (Repost)
Business/Investing Jrgen R. Grote, Achim Lang, Volker Schneider - Organized Business Interests in Changing Environments
Business/Investing Green Business - das Milliardengeschäft: Nach den Dot-coms kommen jetzt die Dot-greens (repost)
Business/Investing Forex Shockwave Analysis (repost)
Business/Investing IPO and Equity Offerings (Securities Institute Global Capital Markets) (Repost)
Business/Investing Careers for Self-Starters & Other Entrepreneurial Types
Business/Investing David Mercer "Building Online Stores with osCommerce: Professional Edition" (repost)
Business/Investing An Annotated Timeline of Operations Research: An Informal History (Repost)
Business/Investing Economic Development, 4th Edition (Repost)
Business/Investing Positioning: The Battle for Your Mind, 20th Anniversary Edition
Business/Investing Preventing Workplace Theft: They're Stealing from You
Business/Investing Be Your Own Coach: Your Pathway to Possibility
Business/Investing Conferences and Conventions, Second Edition: A global industry (Events Management) (repost)
Business/Investing Management, 6th Edition
Business/Investing Mobile Service Innovation and Business Models (Repost)
Business/Investing Reconfiguring Knowledge Production: Changing Authority Relationships in the Sciences and their Consequences
Business/Investing Accepted! 50 Successful College Admission Essays, 3 Edition (Repost)
Business/Investing Current Issues in Islamic Banking and Finance: Resilience and Stability in the Present System
Business/Investing Power of An Hour (Repost)
Business/Investing Boards That Deliver (Repost)
Business/Investing Jrgen R. Grote, Achim Lang, Volker Schneider - Organized Business Interests in Changing Environments
Business/Investing Green Business - das Milliardengeschäft: Nach den Dot-coms kommen jetzt die Dot-greens (repost)
Business/Investing Forex Shockwave Analysis (repost)
Business/Investing IPO and Equity Offerings (Securities Institute Global Capital Markets) (Repost)
Business/Investing Careers for Self-Starters & Other Entrepreneurial Types
Business/Investing David Mercer "Building Online Stores with osCommerce: Professional Edition" (repost)
Business/Investing An Annotated Timeline of Operations Research: An Informal History (Repost)
Business/Investing Economic Development, 4th Edition (Repost)
Business/Investing Positioning: The Battle for Your Mind, 20th Anniversary Edition
Useful Links
Business/Investing Aktuelle Perspektiven des Marketingmanagements
Posted on 2010-03-16
|
More Aktuelle Perspektiven des Marketingmanagements Kurzbeschreibung Das Marketing eines Unternehmens und seiner Leistungen bedarf im sich ständig verschärfenden Wettbewerbsumfeld eines guten Managements. Dabei kommt speziell der Markenführung, der Mediaplanung und in zunehmendem Maße auch der nachhaltigen Unternehmensführung eine besondere Bedeutung zu, handelt es sich hier doch um die Managementbereiche, die für die aktuellen und potenziellen Kunden eines Unternehmens das größte Kontakt- und Identifikationspotenzial besitzen. Die Untermauerung dieser Bereiche mit theoretischer Forschung und praktischer Expertise ist seit über zehn Jahren Anliegen von Prof. Dr. Manfred Kirchgeorg. Sein Lehrstuhl für Marketingmanagement an der Handelshochschule Leipzig (HHL) versucht wie kein anderer in Deutschland, aktuelle Forschungstrends zu identifizieren, voranzutreiben und für Praktiker fassbar zu machen. Anlässlich des 50. Geburtstages von Prof. Dr. Manfred Kirchgeorg soll diese Festschrift die Forschungsbereiche näher beleuchten und anhand aktueller Untersuchungsergebnisse einen perspektivischen Überblick über Trends im Marketingmanagement geben.
Rating:
2.5 out of 5 by Book123 |
Download Links | |
Server | Status |
---|---|
Direct Download Link 1 | Alive |
Direct Download Link 2 | Alive |
Download Link (Download) | Alive |
Download Link (Mirror) | Alive |
Buy This Book at Best Price >> |
Like this article?! Give us +1: